You can buy a card for pretty much anything—any possible event or emotion. From having a baby to having a hysterectomy, Hallmark has something to hit the spot.
Today marks a hallmark in my life so by rights it should be a Hallmark day. But I don’t think I’d find an appropriate card I could have sent to my ex-husband.
Today was our anniversary.
Although Hollywood has a few fractured but friendly couples, I don’t think Hallmark has yet recognized the marketing appeal of this demographic. If they wanted an expert, I could have invented a few cards for the occasion (you’ll have to imagine appropriate artwork).
Outside: Happy Anniversary to us
Inside: Happy April Fools Day, too
Outside: And they said it wouldn’t last…..
Inside: It didn’t.
You get the idea.
Like every bride on her wedding day, I truly believed I was living the ultimate Hallmark moment as I said my vows 31 years ago today.
Actually I sobbed my vows–and never pronounced the words “I do.” H and I used to joke that maybe our wedding wasn’t really legal.
And I would send a card today if Hallmark made one for ex-married couples. In fact I think they should.
And here’s my take on what it could say:
Outside: Today is not our anniversary anymore, but we still have something to celebrate.
Inside: (No words–just a slot to insert a photo of our kids)
Note to Hallmark: feel free to steal this idea. I’d still buy the card.